Shane Marcum

Chief Operating Officer

Shane Marcum is a powerhouse in dealership operations, with decades of experience revolutionizing how dealerships succeed. As Chief Operating Officer of TheCRM, Shane has built a legacy of tackling the industry’s most complex challenges with unwavering focus and delivering solutions that transform dealership performance. His approach doesn’t just improve systems—it reinvents them, ensuring every tool TheCRM provides drives undeniable results and positions dealerships to dominate their markets.

Shane’s leadership is grounded in real-world experience and a focus on results. Known for tackling complexity with precision, he simplifies operations while driving performance. His vision for TheCRM is about creating an integrated platform that empowers dealerships to excel. As he leads TheCRM toward DMS integration and expanded capabilities, Shane is making sure the platform becomes the backbone of dealership growth in a fast-evolving market.

Georgetown, KY | LinkedIn