Richard Keith Latman

Founder & CEO

Richard Latman doesn’t just build technology—he creates what dealerships didn’t think was possible. With over three decades of experience spanning sales, dealership operations, and groundbreaking achievements, Richard has become a visionary leader in the CRM industry. As the founder and CEO of TheCRM, he has redefined the role of AI in the automotive and RV markets, delivering transformative tools that others couldn’t conceive and empowering dealerships to thrive in an industry long held back by outdated solutions.

Richard’s relentless pursuit of innovation has shattered the stagnant CRM landscape, unlocking possibilities no one else dared to explore. Leveraging Generative AI and advanced technology, Richard has created a platform that grows and evolves alongside dealerships. With more groundbreaking advancements on the horizon, Richard is leading a revolution that promises to change the game entirely.

Beverly Hills, CA | LinkedIn