

Jim Nelson
Director of Advanced Technology
Jim Nelson has over 30 years of automotive experience, with expertise in solving complex problems, including service lane optimization and digital retailing. His hands-on experience gives him a sharp understanding of today’s CRM and DMS landscape, along with the inefficiencies that slow dealerships down and the practical solutions that can fix them.
Relentlessly focused on delivering tangible results, Jim is leading the development of AI powered engagement solutions that reshape how dealerships connect with customers. His mission is to ensure dealers can leverage intelligent technology throughout the ownership lifecycle, driving efficiency and elevating the value of every interaction. As TheCRM continues to evolve, Jim is setting a new standard for what dealerships can expect from their technology, tools that not only support their work but transform how they succeed.
Fort Worth, TX | LinkedIn

Jim Nelson
Director of Advanced Technology
Jim Nelson has over 30 years of automotive experience, with expertise in solving complex problems, including service lane optimization and digital retailing. His hands-on experience gives him a sharp understanding of today’s CRM and DMS landscape, along with the inefficiencies that slow dealerships down and the practical solutions that can fix them.
Relentlessly focused on delivering tangible results, Jim is leading the development of AI powered engagement solutions that reshape how dealerships connect with customers. His mission is to ensure dealers can leverage intelligent technology throughout the ownership lifecycle, driving efficiency and elevating the value of every interaction. As TheCRM continues to evolve, Jim is setting a new standard for what dealerships can expect from their technology, tools that not only support their work but transform how they succeed.
Fort Worth, TX | LinkedIn