Jim Nelson

Director of Fixed Operations

Jim Nelson has over 30 years of automotive experience, with expertise in solving complex problems, including service lane optimization and digital retailing. His hands-on experience gives him a sharp understanding of today’s CRM and DMS landscape, along with the inefficiencies that slow dealerships down and the practical solutions that can fix them.

Relentlessly focused on delivering tangible results, Jim is leading the development of a unified DMS platform that removes the need for fragmented systems. His vision is to eliminate inefficiencies, streamline operations, and equip dealerships with a single solution that seamlessly manages Sales, Service, Parts, and Accounting. As TheCRM continues to evolve, Jim is setting a new standard for what dealerships can expect from their technology—tools that don’t just support their work but transform how they succeed.

Fort Worth, TX | LinkedIn