Inside Track: What's Next for Dealership Marketing

By TheCRM

January 19, 2026

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Welcome to Inside Track.

We created this blog as a place to share what we’re seeing, building, and learning at TheCRM as the dealership world continues to
change fast. This isn’t meant to be corporate marketing content or surface-level trend talk. It’s meant to be useful.

Inside Track will give you a clear view into where dealership marketing, operations, and customer engagement are actually headed,
and how to stay ahead of it without overcomplicating your life.

Here’s what you can expect.

You’ll hear directly from our leadership team about how we think about the future of dealerships and the role technology should play in supporting them. You’ll hear from technologists who are building tools that are meant to work in the real world, not just look good in demos. And you’ll hear from veteran dealers who have been through enough cycles to know what matters and what doesn’t.

Most importantly, everything we share here will be grounded in one simple question: does this make running a dealership easier, more efficient, or more profitable?

For those who may be new to us, TheCRM is built specifically for automotive and RV dealerships that want fewer disconnected tools and more clarity across their entire operation. Our mission is simple. We believe dealerships should spend less time chasing leads, managing chaos, and filling gaps, and more time building relationships and closing business.

That belief is what led us to build voAIce.

voAIce is designed to change how dealerships handle inbound communication. Missed calls, after-hours leads, overwhelmed teams,
and inconsistent follow-up are not small problems. They cost real money and create real stress. voAIce exists to remove that pressure.
It answers every call, responds consistently, and makes sure opportunities don’t fall through the cracks, even when your team is busy
or off the clock.

The goal isn’t to replace people. The goal is to support them. When the busywork and noise are handled, your team can focus on what they do best: helping customers and selling.

That theme will show up again and again here. Technology should work quietly in the background. It should feel natural. And it should give you time back, not take more of it.

Inside Track is where we’ll share perspectives, lessons learned, and practical insights that help you navigate what’s next without chasing every shiny object. If you’re looking to stay informed, grounded, and prepared for what’s coming, you’re in the right place.

We’re glad you’re here, and we’re excited to share what’s ahead.