Brett Nicholson
Vice President of Sales
Brett Nicholson brings close to 20 years of sales and operational leadership to TheCRM. He spent the majority of his career at Dealer Specialties, where he started in the field and rose to oversee national sales and later the full East Division. At his peak, he led a 25-market territory with over 150 employees and helped scale the company’s sales team from just a few reps to a national operation generating more than 40 million in
annual revenue.
Brett has built teams from the ground up, led through high-growth phases and hard resets, and delivered results in environments where consistency matters. At TheCRM, Brett is focused on building a sales engine that reflects where the product is headed, not just where it is today. With Olivia laying the foundation for real-time intelligence and a platform built to move beyond automotive and RV, he sees a clear runway to scale into new markets. For Brett, it is not just about growth. It is about building the kind of sales organization that can support a category-defining product as it expands into what
is next.
Canton, MI | LinkedIn
Brett Nicholson
Vice President of Sales
Brett Nicholson brings close to 20 years of sales and operational leadership to TheCRM. He spent the majority of his career at Dealer Specialties, where he started in the field and rose to oversee national sales and later the full East Division. At his peak, he led a 25-market territory with over 150 employees and helped scale the company’s sales team from just a few reps to a national operation generating more than 40 million in annual revenue.
Brett has built teams from the ground up, led through high-growth phases and hard resets, and delivered results in environments where consistency matters. At TheCRM, Brett is focused on building a sales engine that reflects where the product is headed, not just where it is today. With Olivia laying the foundation for real-time intelligence and a platform built to move beyond automotive and RV, he sees a clear runway to scale into new markets. For Brett, it is not just about growth. It is about building the kind of sales organization that can support a category-defining product as it expands into what is next.
Canton, MI | LinkedIn